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  • 5 Things To Stop Doing In Business Now That It’s 2022

    Whenever a new year comes, we always like to remind ourselves of starting anew—finding new hobbies, creating habits, exploring the wilderness. A brand new year initiates a better version of us. And it extends to everything we do.

    Business owners know how tedious the new year can be for their hustle. Recent trends, challenges, and tactics need to be addressed. But businesses are supposed to adapt. And it gives you a chance to jump-start for a new beginning.

    But we’re doing it every year—we plan for new things to do, and it builds up over time. You may not notice them initially, but some habits block growth. To seize 2022 for the best version of your biz, here’s a guide on the things you should ditch this year.

    1. Letting Chaos Reign

    The last two years took a toll on the economy. Businesses were affected; while some had to close down permanently, others survived. We have been adapting to the new way of hustle for a while now, and businesses developed certain habits that keep them thriving. However, there are instances that we are getting used to the “survival mode.”

    Companies faced a lot of difficulties from the pandemic. And a part of survival is the acceptance of defeat and, sometimes, using the situation as an excuse. Taking it as a part of your new routine is unacceptable. Instead, you should take responsibility for what happened and turn them into something more beneficial. While you cannot control the world, you can choose how you react.

    You cannot always choose your battles. But you are responsible for making something out of the unexpected. 

    2. Doing the Same Routine & Getting By 

    2022 is not the time to claim that ‘it is what it is.’ Your business survived difficult times, and it can do so much more. You may have realized that some parts of your routine didn’t work well with the situation by this time. Your old habits got you through the challenges of the past, but you have to move on. 

    The world’s current situation shifted, and so your business should be. Settling for your old routine may only get you through. But a new year means new possibilities. 

    Instead of settling for mediocrity, learn from your experiences. It’s time to cultivate the knowledge you’ve acquired from the ‘survival mode,’ assess the pros and cons of your situation and turn it into a new habit. Give credit for your past for making this far and provide more space for improvement.

    Adapt, innovate, and rise above the challenges that brought you where you are right now.

    3. Micromanaging

    Taking control when in distress is normal. You want to lessen the damage and make sure you can get through it all. And as entrepreneurs, you only want the best for your biz and team. However, it can cause a lot of problems over time. 

    It’s understandable for you to set standards for your team. But hovering over everything they do is damaging. Not only can it display your lack of trust, but it also causes you inefficiency in your role. Micromanaging harms you and your team’s performance. It destroys your focus on the greater work you should be doing because of worrying about the bits you already handed down. Or would you prefer to do everything?

    Instead, lead by example and build trust. Show your team you are focused on your role. And not only through management, but in doing your part in the business. Also, build trust among your employees, especially in the work that they should do. Stop micromanaging– you hired them for a reason, and you should cultivate that.

    4. Underestimating Automation

    At this time, do you still believe that things are better done manually?

    Sure, there are a lot of things that should be manually operated. But when it comes to businesses, shifts happen. The digital age provides a lot of opportunities for automation. It is a fast-paced industry that continues to develop, and it’s time to take advantage of that. 

    The pandemic may have caused you to work remotely. Now, you’re a pro when it comes to Zoom meetings. But it doesn’t stop there. Parts of your operations should be automated, such as engagement, leads, sales, and even simple office tasks. Not only does it minimize your need to hire employees, but it can also optimize your time and budget for these specific processes. 

    According to CRMSide, “88% of Small and Midsize Businesses (SMBs) say automation allows them to move faster, close leads quickly, spend less time on busywork, reduce errors, and offer better customer service.” Automation reduces dread from certain activities to focus on more important work.

    5. Worrying About the Future

    We can never be particular about many things, especially in the future. It’s normal to worry about what we don’t want to lose. But that alone cannot solve anything. One thing the pandemic all taught us is preparedness is key to everything. According to a study from the  International Business Machines (IBM), businesses in the pre-pandemic era didn’t value crisis management, workforce resiliency, cost management, enterprise agility, etc. But today, it is part of the most critical business aspects. 

    The prioritization shift has become a way to prepare businesses to survive in a post-pandemic world. Along with these is the emergence of digitalization which can cause cybersecurity issues. The World Economic Forum’s Global Cybersecurity Outlook 2022 suggests cyber resilience, especially SMBs. 

    Your business’ future is uncertain. But preparation can always help ease your worries while securing your safety in the coming days.  

    Final Words

    The past year’s theme was ‘unexpected,’ use this to your advantage. You have learned a lot before. It’s time to turn those lessons into action today. There is always room for improvement, but it only happens when you let it.

    In the words of Michael Altshuler, “The bad news is time flies. The good news is you’re the pilot.” Take charge of your actions and always thrive for the better. Outside factors may hinder you from success, but how you take it determines your resilience. And that’s what’s more important. 

    Stop trying to do things that don’t serve you well. Maximize your business potential– you survived and now have a better understanding of what’s to come this year. Why would you want to settle for mediocre habits when you can do better?

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  • Why Being Too Salesy In Social Media Sucks

    It’s easy to promote a product on social media. You can post a picture, write a few words about it, and post. There’s no rule when it comes to posting content—your brand, your choice. Seizing free exposure and possible brand visibility, you can just spam your followers to buy your product.

    But you can also maximize this opportunity and curate an effective marketing strategy. Businesses today are constantly finding ways to improve their social media presence because of its huge potential. According to the State of Social Media Report, 55% of consumers learn about brands on social media. By 2025, it is also expected that social network users in the USA alone will reach over 243 million. The numbers display potential.

    It’s quite tempting to put your product on display 24/7 with a big BUY ME sign while bombarding your audience with product menus. But we all know that sucks.

    Social Media Marketing

    Businesses are on social media for a reason. While it’s essential to have an online presence, social media marketing is vital to create a closer relationship with their clients and attract potential customers. Along with this, it is intended to promote your brand and drive sales.

    One thing to keep in mind in creating a marketing strategy is consumer behavior. According to the Sprout Social Index, in introducing your brand, only 57% of consumers will follow and try to know your product. If you manage to break the barrier and have them follow your account, 89% of the consumers will buy from your brand. However, you have to keep them well to generate those gains.

    49% of consumers will unfollow a brand’s account if they find poor customer service and product quality. But what if you’re confident about your offers? Is there anything that could go wrong?

    Being Hard Sell

    Some people consider being salesy as pushy or desperate to sell a product; some try to enumerate the products’ advantages as if it’s a dream come true. Urban Dictionary describes it as a cheesy, aggressive, and superficial salesperson who makes people uncomfortable at some point. At this moment, it’s impossible to gain potential customers.

    This kind of approach doesn’t work well. It usually ruins customer experience, and that can have a huge impact on your brand.

    Why it sucks

    Being salesy is already bad, and doing it on social media marketing will make it worse.

    Social media is a platform for engagement, even for businesses. If your brand is here to promote and interact with customers, these people are here for socialization. While no one will stop you if you choose to spam your followers with sales offers, it’s a big turn-off for them. 45% of consumers will unfollow because of irrelevant content and having too many ads (Sprout Social Index). Your goal may be established already, and your product may be the best, but how you will build your image and sell yourself matters.

    What can you do about it

    Be authentic. Engage. Monitor Trends.

    Use the essence of social media to your advantage and personalize it with your brand. Your personality will be to your advantage, and people want to see that. Sure, you want to show the world how amazing your product is, but it needs supporting details.

    The social media industry has an 80/20 rule. Your followers would like to see more of the brand as a whole than mere product offers. Thus, 80% of your content needs to be about educating and interacting with your followers. This can include the behind-the-business, tips, shareable content, and even your market analysis. This can be personalized and a great opportunity to show expertise in your field.

    Offering valuable content and willingness to educate can subconsciously build trust among your followers. More often than not, your followers already know what you offer. Posting your product menu all the time can be redundant and boring, hence, the remaining 20%. It can include your promotions, brand news, media coverage, etc. This is enough self-promotion on social media because people stay to interact, and you have to give them that.

    The 80/20 Rule of Social Media

    The rule doesn’t have to be precisely divided, it can vary among platforms. Aside from being updated on social trends, creating a brand account and exploring on your own can help. An example can be marketing on TikTok. It is the top social media platform that marketers are eyeing today. We may have mastered the content game with Facebook and Instagram, but the approach on TikTok is different.

    TikTok demands creativity, authenticity, and engagement. A common denominator in their videos is also having fun. It may show you a lot of dance challenges or Vine-like skits (depending on what TikTok side are you in). You don’t have to engage in these if you want to. But it’s important to know your target audience and learn what they’re interested in.

    Similar to FB and Gram, TikTok also has hashtags that you need to take advantage of; engaging in the current trend will boost your visibility as much. May it be a new song that everybody’s using or an inside joke within your target audience, it’s important to have your brand be involved. Also, remember to turn on your stitches, duets, comments section, and create your challenge (if you can) to show that you’re more than welcome to connect with your audience personally. With this, you can gain their attention and trust, with a higher possibility of turning them into potential customers.

    Constant experiments and research about your target market are important. How they interact and respond to your strategy may vary among social platforms. However, it will not deliver instant results. Instead, consistency is needed to establish a strong connection with your followers.

    Final Words

    Consumer behavior is constantly changing. Your brand’s marketing strategy needs to keep up with it. Selling your products doesn’t work anymore, and being pushy about it can make you annoying. In the high times of social media, offering value is key.

    There is a lot of competition on the platform. By being too technical, you can lose. By being too salesy, you can be canceled

    In social media marketing, having the proper knowledge and personality works just fine. It’s an organic way of creating an audience willing to stay and can drive your sales up. In these times, brand trust and loyalty go a long way. Let your customers see your account and be educated while enjoying your content. And you might find yourself enjoying curating your social media presence as well.

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  • Top Social Media Channels of 2021 for Your Next Marketing Move

    The rise of social media had been an unstoppable force since its conception in the early 2000s. From mySpace to Multiply to Facebook, the cyberspace population has found ways to incorporate social media into their daily life. Granted, social media platforms evolve over time too based on different needs.

    Social media platforms have even proven their relevance when 2020 happened — yes, that year. With limited human contact enforced upon most of us, social media has reached its peak use as the bridge for us socially-starved individuals. Data shows that there has been a 10.6% increase in social media usage last year, and that’s just the first half. With the pandemic still around, it is safe to say that this performance will still carry on or progress in the next few months.

    That said, it would be a travesty to leave social media behind in your marketing plan. Data has shown that your customers are indeed there, waiting to be reached at the right moment. So to help you with your planning needs, here is a list of the top social media platforms you can include in your next marketing strategy:

    1. Facebook

    It’s only fitting to begin this list with a social media titan. Facebook has 2.8 Billion monthly active users as of January 2021, 65.71% of which visit the platform on a daily basis. Given all these numbers, we understand that some marketers are a little worried that their presence may just be drowned out in a vast sea of users and noise. But rest assured Facebook started implementing some machine learning mechanisms for their platforms to reach the right users. In 2018, Facebook scored the highest in terms of market discoverability. 78% of its users reported to have discovered and purchased products through Facebook as compared to other social media platforms. Now, that’s a great marketing data to take note of.

    2. Youtube

    Yes, the popular video streaming platform is also social media. In fact, Youtube is the most popular social media platform in 2019, ranking just above Facebook across all margins. Youtube’s synergetic interface allows feedback from the viewers, thus making it a good platform to engage with your customers should you wish to involve heavy video marketing your strategy. And why won’t you? Not only is Youtube boasting a rich 2.3 Billion monthly active user base, the platform is also an important tool for ad recall. Data shows that there’s a 32% higher chance for users to get your message stuck once Youtube ads have entered the picture.

    3. WhatsApp

    The brilliant idea behind the messaging colossus is co-founder Jan Koum’s motivation to not miss a call during his gym sessions. Who would have thought that what started as a mundane motivation now resulted in a messaging app mammoth boasting 2 billion active users? Even more so, WhatApp had been acquired by Facebook, making data sharing a bit easier for those who are cross-using the platforms.

    A majority of these users are from the younger segments too, specifically those aged between 18 to 24, making it an ideal communication channel for those who wish to sell products for the up-and-coming crowd. In fact, data shows that most businesses would not want to miss out on this opportunity. There has been a significant increase in usage since WhatsApp’s business app launched, closing in at around 50 million users worldwide at the middle of 2020.

    4. Facebook Messenger

    Now that there is high demand for SMS-like services — 2.77 billion at that — it is no surprise that the tech giant would want to capitalize on as many users as they can amass for the sake of data wealth. Enter Facebook Messenger: Facebook’s flagship messaging app and second most-used chat service. With an almost-seamless integration into the main Facebook platform, users would definitely have a hard time unsyncing from Messenger’s mechanism.

    However, unlike WhatsApp’s B2B platform for marketers, Messenger ads are not standalone set-ups. Messenger ad placements are bought only through Facebook Business Manager along with the rest of its properties. But considering that you can get to reach as many users as possible realtime, then this data does not really sound as bad.

    5. Instagram

    Last but definitely not least in the top social media list is the world famous photo-sharing platform itself, Instagram. Your marketing can’t possibly go wrong with its 1 billion monthly active users. Top this with its mother company Facebook’s data, then you have a well set up engagement machine. Speaking of engagements, did you know that Instagram generates the highest media engagement rates among all popular social media?

    Final Thoughts


    Taking this into consideration, Instagram is indeed good for heavy visual marketing. Instagram is your go-to if you would like your audience to take in as much details of products. Case in point, this research proved that Instagram can influence the users’ purchasing behavior as much as Facebook can. With its visual reach, Instagram’s influence is just as strong despite having lower active user counts versus Facebook, thus increasing the ratio.

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